Baila Lazarus is an award-winning writer and editor, a media strategist, speaker and instructor at Small Business BC. She was the managing editor of Glacier Media Magazines and Special Publications divisions, news features editor at Business in Vancouver newspaper and a business commentator for Global Morning News. Her 20+ years of journalism include print, radio, television and online production. She has been featured as a speaker for the BC Communications Forum, the GetSetGo! Summit, Vancouver Island Tourism and SOHO Victoria, among others.
Baila has received thousands of press releases and media pitches in her work and knows what works. From an editor's point of view, she knows what she wants to receive and how it should be structured.
She provides workshops, webinars and consulting sessions on media strategies to entrepreneurs, small businesses, non-profits and marketing companies.